Get the Intranet Insights You Need: Customizable Intranet Analytics in Omnia

Whether you're in communications, IT, or digital workplace management, these dashboards put the right data in your hands—so you can take a smarter, more strategic approach to intranet success. 

Your intranet is more than a publishing platform. It’s the digital front door of your organization—providing access to news, events, policies, tools, and more. And it should evolve based on how people use it.

But how do you know what’s working and what’s not? That’s where analytics come in.

With Omnia’s analytics framework, you can monitor real-time usage, track long-term trends, and make informed decisions that enhance the employee experience and support your business goals. Analytics give you visibility into how employees engage with content, tools, and collaboration spaces—so you can improve what matters most. 

Every team has different goals—and Omnia helps you measure what matters most. The analytics experience is fully customizable, so you can build dashboards that reflect the KPIs and insights relevant to your business area, team, or role.

The communications team might focus on content reach and employee engagement, while IT monitors platform performance, technical issues, and usage trends. Intranet owners track overall adoption, while subject matter experts look at participation in communities and workspaces.

With Omnia, you can also create template-based analytics hubs for specific stakeholder groups—making it easy to provide consistent, role-specific views and keep track of the metrics that matter most. 

Omnia comes with a powerful analytics framework that gives you the insights you need to understand usage, improve performance, and support data-driven decisions. Here are the key areas you can measure and act on:

Understand how your intranet is used across time, locations, departments, roles, and user types. Identify which groups are most active, when usage peaks, and how engagement evolves over time. Track adoption after launch or during campaigns—and adjust your strategy to support lasting adoption.

Image 1: Dashboard showing intranet usage trends over time with filters as period, user type, department, and location.

Use page-level metrics, heatmaps, and interaction data to identify which content delivers value and which may need improvement. Learn what employees search for, click on, and return to—so you can refine your content strategy to meet real user needs.  

Image 2: Dashboard with content usage data as views, visits. average time on page, and average page load time.

Monitor how employees use team workspaces, publishing areas, and knowledge-sharing communities. Track participation, knowledge contribution, and collaboration trends—or spot inactive spaces where support or guidance may be needed to build engagement.  

Image 3: Dashboard with community data as visits and actions, and new discussions, reactions, and members.

Use diagnostics to spot and resolve technical issues before they impact users. Monitor page load times, broken links, and access errors. Review browser, device, and OS usage to ensure a consistent experience across platforms.  

Image 4: Dashboard showing solution roadblocks as access denied, broken links, and underused content.

Turn insights into action with data-driven governance. Identify outdated or underused content, ensure consistency across departments, understand user journeys, monitor search behaviour, and more to conduct long-term planning—whether you're cleaning up existing structures or planning your next intranet evolution.

Image 5: Dashboard with search behaviours as number of queries, top search terms, abandoned queries, and no reult queries.

Ready to take a more data-driven approach to managing your intranet? Here’s a step-by-step guide to help you get started with Omnia’s customizable analytics framework and build a process that supports continuous improvement.

Bring together key stakeholders—such as communications, HR, IT, and intranet owners—to define what metrics matter most, how reports should be used, and how insights will support governance and improvement efforts.

Decide on the core metrics you want to track—such as user activity, content performance, or engagement trends. Equally important: define which filters (e.g., department, location, role) will help you analyze and act on your data.

Make sure the right features are turned on to support data collection across your intranet. This includes enabling tracking for specific areas such as pages, documents, and collaboration spaces.

Deploy Omnia’s out-of-the-box Governance Hub to get started quickly with monitoring KPIs and reviewing essential reports. It’s a great first step toward aligning analytics with your governance framework.

Identify the user interactions you want to monitor—such as news comments, blog reactions, document feedback, or participation in quick polls. These insights can reveal what resonates and where you need to provide more support.

Create custom dashboards to monitor your key metrics. Start with general insights, then expand with role-based hubs for teams like Communications, HR, and IT—ensuring each group sees the data that matters most to them.

Use analytics to guide intranet improvements, drive adoption campaigns, and measure the results of your efforts. Then go again—continuous optimization is key to long-term success.

Over time, refine your approach to intranet measurement. Look for patterns, identify opportunities, and align your findings with broader goals. Revisit your intranet strategy and roadmap when needed to stay on course.

Your Omnia Customer Success Manager is here to help. Whether you need help setting up dashboards, analyzing results, or planning your next move—reach out when you want expert guidance.

With Omnia’s customizable analytics dashboards, your intranet becomes a living platform—constantly improving based on how people use it. You don’t need to guess what works. You can measure it, share it, and build on it.

Ready to unlock the full value of your intranet? Please contact us to set up a session and see how Omnia’s analytics capabilities align with your goals. If you are not ready for that yet, please learn more about what is supported in Omnia on this page: Customizable Analytics Dashboards.