Intranet Modernization in Focus: Key Characteristics of a Modern Intranet Platform

Gartner’s Magic Quadrant reports have long guided technology decisions for organizations worldwide — helping business and IT leaders identify the vendors best positioned to deliver value for their organization. In the 2025 edition of the Gartner® Magic Quadrant™ for Intranet Packaged Solutions (IPS), Omnia has been recognized as a Challenger, marking an important milestone for both the company and the Scandinavian digital workplace community.

We believe that this recognition highlights Omnia’s strong execution, enterprise-grade capabilities, and commitment to helping organizations achieve measurable outcomes from their Microsoft 365 intranet. The report offers an independent view of a rapidly evolving market — delivering valuable insights for organizations looking to modernize their intranet and elevate the employee experience.

The Gartner Magic Quadrant has become one of the most recognized and influential evaluations in the technology industry. The term “Magic Quadrant” was first used publicly by Gartner in 1994, though the analyst firm had already been using quadrant-style visuals internally throughout the 1980s to compare and position technology providers.

Over time, the framework evolved into a cornerstone of Gartner’s research methodology—visually representing how vendors perform against two key dimensions: Ability to Execute and Completeness of Vision.

Today, Gartner publishes Magic Quadrant reports across a wide range of technology markets — from analytics and collaboration platforms to digital experience and content services. Each report helps organizations understand the competitive landscape, assess strengths and cautions, and identify the vendors best suited to their strategic goals.

Since 2023, Gartner has also released an annual Magic Quadrant for Intranet Packaged Solutions (IPS), providing a comprehensive evaluation of intranet software vendors and a clear overview of this rapidly evolving market. For the first time, a Sweden-based company — Omnia — has been recognized in the Magic Quadrant for IPS, marking a significant milestone both for Omnia and for the Scandinavian digital workplace community.

As intranets evolve into strategic platforms for employee experience, choosing the right solution has never been more critical. The intranet defines how employees access information, collaborate, and engage with the organization — making it the foundation of a modern digital workplace.

Independent analyst research plays a vital role in these decisions. Reports such as the Gartner® Magic Quadrant™ for Intranet Packaged Solutions provide an unbiased view of the market, evaluating each vendor’s Ability to Execute and Completeness of Vision. This framework helps organizations compare capabilities, assess maturity, and align intranet investments with long-term business goals.

Today, we see that the demand for packaged intranet platforms continues to rise as enterprises move away from custom-built or SharePoint-only solutions that require heavy IT maintenance.

For any organization preparing to procure, replace, or optimize its intranet, the Magic Quadrant offers invaluable insights into which vendors can deliver measurable impact and sustainable transformation. Access your complimentary copy of the 2025 Gartner® Magic Quadrant™ for Intranet Packaged Solutions.

Intranet modernization is accelerating across industries as organizations recognize that legacy platforms no longer meet the expectations of today’s digital workplace. The modern intranet has evolved far beyond a static news site — it now serves as the central hub for communication, collaboration, and employee experience.

Enterprises are investing in modern intranet platforms that unite people, knowledge, and systems in one connected environment. This transformation is driven by hybrid work, rising expectations for personalization, and the need to simplify fragmented digital ecosystems built on multiple tools and channels.

According to the 2025 Gartner® Magic Quadrant™ for Intranet Packaged Solutions, “intranet modernization continues to be a primary driver for IPS interest.”

We see that organizations are moving toward packaged intranet platforms that offer:

✔ Faster deployment and continuous innovation through cloud-based updates.

✔ Lower total cost of ownership by reducing the need for custom development.

✔ Enhanced employee experience powered by personalization, AI, and integrated workflows.

The result is a next-generation intranet that not only informs but empowers — helping employees find information, complete daily tasks, and stay connected to their organization’s goals and culture.

The Gartner® Magic Quadrant™ evaluates intranet vendors by their Ability to Execute and Completeness of Vision — a reflection of how effectively they deliver business value today and how well they are positioned for tomorrow’s digital workplace.

Modern intranet platforms are intelligent, integrated, and outcome-focused. Major benefits of purpose-built intranet products are that they unify communication, engagement, knowledge, and services into one cohesive employee experience.

Key characteristics of a modern intranet include:

✔ Personalized communication and engagement: delivering relevant content and interactions based on role, location, or interest.

✔ Deep Microsoft 365 integration: enabling seamless workflows across Teams, SharePoint, Viva, and Copilot.

✔ Knowledge and content management: connecting employees to accurate, governed information.

✔ Employee and workplace services: streamlining access to forms, workflows, and third-party business systems.

✔ AI-powered assistance and analytics: enhancing search, content creation, and insights through intelligent automation.

Together, these capabilities define the modern intranet — a unified, adaptive platform that increases engagement, reduces friction, and supports continuous improvement across the organization.

At Omnia, we believe a successful intranet is defined not only by its features but by its measurable impact on people and performance. Our focus is on helping organizations turn their Microsoft 365 intranet into a powerful enabler of communication, engagement, and operational flow.

Omnia combines usability, governance, and integration in one unified experience — connecting business systems, simplifying daily workflows, and ensuring that every employee can easily access the information that matters most. With analytics and AI, organizations can track how their intranet contributes to engagement, productivity, and overall business goals — creating a continuous improvement loop.

We believe that our inclusion in the 2025 Gartner® Magic Quadrant™ for Intranet Packaged Solutions validates this approach and underscores our commitment to helping customers move beyond static intranets toward intelligent, adaptive digital workplaces. By combining enterprise-grade capabilities with a customer-first mindset, Omnia empowers organizations to deliver a modern intranet experience that’s both powerful and intuitive.

Being named a Challenger in the 2025 Gartner® Magic Quadrant™ for Intranet Packaged Solutions marks a major milestone for Omnia. And we could argue, also for the organizations that have trusted us on their intranet modernization journey.

We think that recognition reflects our customers’ success and the value of partnership in building digital workplaces that truly deliver business outcomes. Together, we’ve proven how the intranet can evolve from a communication channel into a strategic platform for engagement, knowledge, and performance.

As intranet technology advances, the future will center on AI-driven experiences, integrated workflows, and personalized digital journeys — empowering employees to work smarter and organizations to operate more efficiently. Omnia is proud to be part of this evolution, helping enterprises worldwide build intranets that work better for people and for business.

Access your complimentary copy of the 2025 Gartner® Magic Quadrant™ for Intranet Packaged Solutions.