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Get the Intranet Analytics Tools You Need with Omnia

Start optimizing your intranet by tracking how it's used—because understanding usage is step one. Omnia’s customizable intranet analytics tools give you full visibility into performance, content effectiveness, and user engagement—so you can drive measurable improvements and business impact.
By Omnia Coach

Anders Fagerlund

Gothenburg, Sweden

CONTENT IN THIS ARTICLE

Analytics
Intranet
Evaluate Results

Whether you’re in communications, IT, or digital workplace management, these intranet analytics tools put the right KPIs in front of you—so you can adopt intranet analytics best practices, make data-driven decisions, and align your digital workplace with strategic success. 

Why Analytics Matter for Intranet Success

Your intranet is more than a publishing platform. It’s the digital front door of your organization—providing access to news, events, policies, tools, and more. And it should evolve based on how people use it.

But how do you know what’s working and what’s not? That’s where analytics come in.

With Omnia’s advanced intranet analytics tools, you can track real-time usage, uncover long-term trends, and apply intranet analytics best practices to optimize your employee experience. Understand how employees interact with content, tools, and workspaces—and take targeted action to improve adoption, productivity, and culture.

Dashboards Tailored to Your Needs

Every team has unique goals, which is why Omnia’s intranet analytics tools are fully customizable. Build smart dashboards aligned with intranet analytics best practices—tailored to content reach, technical performance, community usage, and engagement at scale.

The communications team might focus on content reach and employee engagement, while IT monitors platform performance, technical issues, and usage trends. Intranet owners track overall adoption, while subject matter experts look at participation in communities and workspaces.

With Omnia, you can also create template-based analytics hubs for specific stakeholder groups—making it easy to provide consistent, role-specific views and keep track of the metrics that matter most. 

What Omnia’s Intranet Analytics Tools Can Measure

Omnia’s intranet analytics best practices are built-in. Here’s how they break down

Usage and Adoption Trends

Use Omnia’s intranet analytics tools to measure who is using the intranet, which features they use most, and how usage evolves—broken down by department, location, role, or device. These insights inform your adoption strategy and help benchmark performance.

Intranet analytics dashboard with usage data segmented by department, location, and time range.

Image 1: Dashboard showing intranet usage trends over time with filters as period, user type, department, and location.

Content Performance Analytics

With Omnia’s analytics tools, drill down on content heatmaps, page views, time-on-page, and return visits. Follow intranet analytics best practices by identifying high-impact assets and improving or archiving low-performing content.

Content performance dashboard showing metrics for page views, visit counts, user engagement, and page load times.

Image 2: Dashboard with content usage data as views, visits. average time on page, and average page load time.

Collaboration and Community Engagement Analytics

Omnia’s analytics tools track activity within team workspaces and communities. Measure posts, reactions, membership trends, and engagement levels to foster collaboration and identify where support or promotion is needed.  

Community engagement dashboard highlighting workspace visits, collaboration actions, new members, and activity trends.

Image 3: Dashboard with community data as visits and actions, and new discussions, reactions, and members.

Platform and Technical Performance

Monitor page load times, broken links, access errors, and device/browser usage. Applying intranet analytics best practices, you can spot and resolve performance issues before they impact adoption.  

Technical performance dashboard listing intranet issues including broken links, denied access attempts, and low-traffic content.

Image 4: Dashboard showing solution roadblocks as access denied, broken links, and underused content.

Governance and Strategic Improvement Insights

Turn insights into action with data-driven governance. Identify outdated or underused content, ensure consistency across departments, understand user journeys, monitor search behaviour, and more to conduct long-term planning—whether you're cleaning up existing structures or planning your next intranet evolution.

Governance dashboard showing search analytics, including common queries, failed searches, and content findability issues.

Image 5: Dashboard with search behaviours as number of queries, top search terms, abandoned queries, and no reult queries.

How to Get Started with Omnia's Analytics Tools

Ready to take a more data-driven approach to managing your intranet? Here’s a step-by-step guide to help you get started with Omnia’s customizable analytics framework and build a process that supports continuous improvement.

1. Form the Right Team

Bring together key stakeholders—such as communications, HR, IT, and intranet owners—to define what metrics matter most, how reports should be used, and how insights will support governance and improvement efforts.

2. Define Metrics and Filters

Decide on the core metrics you want to track—such as user activity, content performance, or engagement trends. Equally important: define which filters (e.g., department, location, role) will help you analyze and act on your data.

3. Enable Data Collection

Make sure the right features are turned on to support data collection across your intranet. This includes enabling tracking for specific areas such as pages, documents, and collaboration spaces.

4. Set Up the Governance Hub

Deploy Omnia’s out-of-the-box Governance Hub to get started quickly with monitoring KPIs and reviewing essential reports. It’s a great first step toward aligning analytics with your governance framework.

5. Decide What to Track

Identify the user interactions you want to monitor—such as news comments, blog reactions, document feedback, or participation in quick polls. These insights can reveal what resonates and where you need to provide more support.

6. Build and Expand Dashboards

Create custom dashboards to monitor your key metrics. Start with general insights, then expand with role-based hubs for teams like Communications, HR, and IT—ensuring each group sees the data that matters most to them.

7. Act on Insights and Iterate

Use analytics to guide intranet improvements, drive adoption campaigns, and measure the results of your efforts. Then go again—continuous optimization is key to long-term success.

8. Advance Your Analytics Practice

Over time, refine your approach to intranet measurement. Look for patterns, identify opportunities, and align your findings with broader goals. Revisit your intranet strategy and roadmap when needed to stay on course.

9. Talk to Us

Your Omnia Customer Success Manager is here to help. Whether you need help setting up dashboards, analyzing results, or planning your next move—reach out when you want expert guidance.

Turn Intranet Analytics Into Strategic Action

With Omnia’s analytics tools, your intranet becomes a data-driven engine. No guesswork—just real insights, tailored reports, and continuous optimization based on intranet analytics best practices. 

Ready to unlock the full value of your intranet? Please contact us to set up a demo and see how Omnia’s analytics capabilities align with your goals.

If you are not ready for that yet, please learn more about what is supported in Omnia on this page: Customizable Analytics Dashboards.

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