Maximizing Intranet Content: Proven Strategies and Creative Ideas for Better Engagement

In this post, we’ll explore how to create and manage intranet content that aligns with your business goals, supports your employees, and delivers lasting engagement. 

Intranet content includes all the information, tools, resources, and communications that live on your intranet. It ranges from policy documents and project updates to news articles, videos, and interactive features. A strong intranet content strategy ensures that this content is relevant, accessible, and aligned with the needs of employees across different departments and roles. But effective intranet content goes beyond the basics. It also includes creative, interactive, and personalized content that helps strengthen workplace culture.

Fun Intranet Content Ideas to Inspire Engagement:

“Employee of the Month” Highlights: Celebrate accomplishments with a fun feature showcasing the employee of the month. Add quirky trivia or behind-the-scenes facts about them—like their favorite pizza topping or secret talent!

Weekly Polls: Engage employees with light-hearted weekly polls on topics like "Best Office Snack," "Dream Vacation Spot," or "Favorite Work-from-Home Outfit." These are great ways to encourage interaction and get to know your colleagues better.

Interactive Quizzes: Design quizzes with a lighter theme, such as “Which Office Superhero Are You?” or “What’s Your Work Personality?” These quizzes can be entertaining and give employees a chance to discover more about each other in a fun way.

Company Flashbacks: Share funny or nostalgic throwback photos from the company’s history, such as “Our Early Bikes” or “Our First Office in Copenhagen.” It’s a fun way to remind employees of how far the company has come!

These intranet content ideas foster connection and community while adding variety to traditional corporate communications.  

Image: Example content from a start page including employee of the month.

An intranet content strategy defines how content is created, managed, and delivered to ensure consistency, clarity, and value. Without one, content becomes disorganized, outdated, or irrelevant—hurting user trust and engagement.

Core Elements of a Strong Intranet Content Strategy:

Audience Segmentation: Tailor content to meet the needs of specific roles, departments, or teams within the organization. By understanding your audience, you can deliver relevant, targeted content that resonates with each group.

Content Lifecycle Management: Ensure intranet content is regularly reviewed, updated, and archived. This helps keep the content fresh, useful, and aligned with the organization’s current goals and needs.

Governance: Assign content ownership to ensure it is properly managed and updated on a regular basis. Implement review cycles to ensure the content stays current and accurate.

Consistency: Maintain a consistent tone, style, and format across all intranet content. This enhances clarity, builds trust, and ensures that employees can easily navigate and understand the content.

Channel Strategy: A channel strategy helps determine where content should be published. For example, where should company news be shared? What is the best channel for CEO posts? When should internal newsletters, digital signage, or articles on the intranet homepage be used? Defining these channels will help deliver the right content through the right medium to maximize its impact.

Learn more: Check out the strong Communication Governance features of Omnia here.

Writing for intranets follows web writing best practices: keep it clear, concise, and easy to scan. Employees want to quickly find what they need without wading through walls of text.

Here's our top-5 advice for producing quality intranet content: 

Use short paragraphs, plain language, and get to the point fast. Prioritize clarity over perfection.

Break content into scannable chunks using headings, bullets, and numbered lists. This improves usability on both desktop and mobile.

Ensure content is easy to read on phones and tablets. Use short sentences, white space, and responsive layouts.

Avoid corporate jargon. Speak directly to the employee and write like a human. For example: “You can submit your leave request here.”

Guide users with clear CTAs like “Download the form” or “Watch the training video.” If your content solves a problem, make that obvious upfront.

Most intranets contain a mix of evergreen information and dynamic updates. Here are essential types of intranet content—along with content ideas to make each one more engaging:

Corporate Communications: News, CEO updates, event highlights, and more. Improve by adding video summaries or polls to encourage interaction.

Organizational Content: Vision, values, org charts, locations, and more. Improve by using interactive org charts or video intros from leadership

HR and Policy Content: Policies, handbooks, guides, benefits, and similar. Improve by creating FAQ-style summaries with downloadable PDFs or how-to videos.

Onboarding and Learning: Welcome kits, e-learning, role-specific training, and more. Improve by building a Learning Center with progress tracking and personalized suggestions.

Collaboration Spaces: Project updates, team hubs, shared calendars, and similar. Improve by including activity feeds or spotlight achievements.

Knowledge Hubs: How-tos, manuals, discussions, FAQs, best-practice guides, and more. Improve by organizing content in searchable categories and link to related articles.

Besides the above bullets, we would like to sugges some other content ideas to enhance engagement:

Encourage employees to contribute their own content—whether through blogs, knowledge sharing, or even internal webinars. An idea here could be to create an internal blog space for employees to share insights or experiences related to their roles or personal development. This can help foster a sense of ownership and community.

Build interactive spaces where employees can collaborate, share feedback, and communicate. This could include forums, discussion boards, or even virtual coffee chat rooms. An idea that we have seen successful in several organizations is to set up a “kudos” page where employees can recognize their peers for accomplishments or milestones.

Image: Example of a praise post.

A knowledge base or self-service hub is incredibly useful for employees to find answers to frequently asked questions or troubleshoot issues on their own. Our suggestion is to keep the knowledge base updated and categorized based on user needs—include troubleshooting steps, product manuals, and FAQs.

Another idea could be to setup a list of posts that refers to something that happened on a certain date, as “14 years ago we opened our first office in Canada” or “5 years ago we launched the legendary MTB-40 model”. These posts can then be surfaced on the start page for the relevant date only – telling a story about the organization piece by piece.

Image: Example content on start page including a 'calendar-based' post.

Make learning and professional development part of your intranet content. Include training materials, e-learning modules, micro-courses, or webinars that employees can access anytime. With Omnia, you can setup a Learning Center where employees can access relevant courses, certifications, and development opportunities tailored to their roles.

Learn more: Check out Omnia features for managing learning resources.

Personalize content so employees see the most relevant information based on their roles, interests, or preferences. Why not provide employees with customizable dashboards and content feeds based on their specific job functions or department? A personalized intranet experience leads to higher engagement.

Use intranet content to foster a sense of community and belonging within your organization. Highlight employee stories, diversity and inclusion initiatives, and company values. We have seen organizations create a “Culture Corner” with great success, where employees can read about company events, employee stories, and initiatives that showcase the organization's culture.

Use analytics to track which content gets the most engagement and which sections of the intranet are visited most frequently. This will help you identify what’s working and where to improve. Our suggestion is to regularly collect feedback from employees via surveys or polls about the intranet’s usefulness and which areas need more attention.

Image: Monitoring Content Usage in the Governance Hub

Ensure that the intranet content is mobile-optimized, especially if you have remote or field employees who need access on-the-go. Use responsive design so that intranet content adjusts to different screen sizes and remains user-friendly on both mobile and desktop devices. Setup a customized intranet mobile app to make sure employees can receive personalized push notifications.

Learn more: Check out Omnia's features for mobile and frontline support.

People often prefer engaging, visual content. Incorporate videos, infographics, and interactive elements to make the content more engaging and easier to digest. Create short video updates or tutorials instead of lengthy written content or use infographics to simplify complex processes or data. Publish video of the month on the start page.

Other intranet ideas that can help improve employee engagement include:

✔ Gamification: Add leaderboards, badges, or rewards to motivate employees to interact with intranet content.

✔ AI-Powered Recommendations: Use AI to suggest personalized content based on employee roles, interests, or activity.

✔ Social Features: Incorporate comment sections, likes, and discussions to foster employee interaction and community.

✔ Dynamic User Profiles: Ensure that user profiles are not just a card with contact details. Ensure that badges, courses, social posts and more can be reflected in the profile.

✔ Prioritize Findability:  Ensure that all content have descriptive titles, relevant descriptions, and metadata that can help end-users when searching for content.

A high-performing intranet isn’t built on features alone—it’s built on content that employees value, understand, and use.

✔ Build a scalable intranet content strategy that aligns with company goals and user needs. Use governance, personalization, and analytics to guide your work.

✔ Deliver content that’s engaging and useful—from policy updates to fun quizzes and employee stories. Think beyond corporate copy to create content that connects.

✔ Regularly update and evolve your intranet content. Track what works, gather feedback, and continuously refine your approach for better results.

Ready to unlock the full potential of your intranet content? Start by evaluating your content strategy today and make sure it’s aligned with your organization’s goals. If you’re looking for expert guidance or tools to optimize your intranet, reach out to us for a free 30-minute consultation to see how we can help you build a stronger, more connected workplace.