From Insights to Impact: Key Takeaways from the Omnia Conference 2025

The Omnia Conference 2025 brought together digital workplace professionals, intranet owners, community leaders, and IT experts from around the world to Stockholm for two days of learning, inspiration, and honest conversations about what it takes to build an intranet that truly works.  

With this year's theme, From Insights to Impact, the sessions focused on a simple question: how can organisations turn knowledge, experience, and ambition into real value for employees?

Below is a summary of the ideas and lessons that stood out. 

ClearBox's Suzie Robinson opened the conference by reminding us that successful intranets start with clear intent, not the latest fashionable feature.  Technology should always support a defined purpose. If the strategy is unclear, the intranet will struggle to gain adoption, regardless of the product or design choices.  

Suzie encouraged teams to be explicit about what success looks like before making platform decisions. This theme carried through many sessions that followed, reinforcing that intranet maturity depends on vision, governance, and clarity, not hype. 

Christian Herety from GEODESIC delivered one of the most direct messages of the conference: without structure, ownership, and regular reviews, intranets lose trust fast.

Poor governance and outdated content are two of the most common reasons employees lose confidence in their intranet. His advice was practical: start small, support editors, set clear responsibilities, and use analytics to guide decisions.  

This message was echoed by several customer speakers who shared their own governance journeys: 

✔ Køge Municipality showed how renewing governance and improving editor support revitalised their intranet after five years, alongside significant search improvements. 

✔ Swegon demonstrated how defining success and building a structured roadmap helped them grow adoption and quality over time, grounding their work in employee needs. 

The message was clear: governance isn't glamorous, but it's essential. Without it, even the best-designed intranet will struggle to deliver lasting value.  

Our customers shared practical examples of how they strengthen communication, build alignment, and deliver measurable results through their intranets: 

✔ Cary Group showed how a unified intranet helps bring multiple brands together 

✔ Derome outlined how structure and collaboration turned their intranet into a daily operational hub 

✔ MEKO highlighted how they adapt communication to meet evolving organisational needs 

✔ SWEP shared practical routines for keeping an intranet healthy with limited resources 

Across these examples, one theme was clear: great intranets are designed and maintained with care. 

Several sessions explored how to demonstrate intranet value. The consensus? Focus on outcomes, not vanity metrics. Page views and clicks tell you what's happening, but they don't tell you why or whether it matters. Instead, successful teams measure: 

✔ Task completion rates 

✔ Time saved 

✔ Employee satisfaction 

✔ Business process improvements 

By connecting intranet performance to real business goals, teams can secure ongoing support and investment. 

User experience was a recurring theme throughout the conference. The best intranets are built with empathy for the people who use them every day. This means: 

✔ Testing with actual employees, not just stakeholders 

✔ Simplifying navigation based on user behaviour, not org charts 

✔ Making content easy to find and understand 

✔ Removing barriers for frontline and mobile workers 

Good design isn't about looking modern; it's about making work easier. 

Omnia's CPO, Jörgen Bjerkesjö, guided attendees through the next steps in Omnia's product roadmap. A major highlight was the evolution toward semantic, AI-powered search. Learn more about AI in Omnia here.

Semantic search allows employees to ask natural questions and receive clear, contextual answers, reducing the need for perfect keywords. This shift will support both employees and content owners, improving findability while reducing editorial workload.

Jörgen also introduced upcoming capabilities that will support a more task-oriented, integrated intranet experience, giving organisations new ways to simplify work and improve the employee experience. 

We also revealed a new customer program launching in 2026: Reimagine Your Intranet.  

The program includes five focused sessions designed to help customers take full advantage of new and upcoming Omnia capabilities. Topics will include semantic search, communication management, integrations, governance, and data-driven improvements.

More information will be shared in December, giving organisations a chance to prepare for a year of growth and improvement. 

One of the highlights of the conference was announcing this year's Intranet Impact Award. The award recognises organisations that use their intranet to improve communication, simplify work, and create measurable value.

The 2025 award went to Duni Group, recognised for creating a modern, intuitive intranet that improved findability by 200 percent, strengthened internal communication, and aligned teams across markets. Their clarity, consistency, and measurable results stood out to the jury.

We also celebrated the work of all finalists— Derome, MEKO Sweden and Rödl & Partner — who presented strong and inspiring examples of intranet success. Learn more about the finalists here.

Applications for the 2026 award are now open, giving organisations a chance to showcase their progress and share their achievements with the wider community. 

One of the most valuable aspects of the Omnia Conference is the community itself. Attendees shared challenges, solutions, and lessons learned with remarkable openness.

The conversations in the hallways and at dinner were just as valuable as the formal sessions. Hearing how other organisations tackle similar problems provides reassurance, fresh ideas, and a sense of shared purpose.

The Omnia Conference 2025 reinforced a fundamental truth: building a successful intranet isn't about chasing the latest trends. It's about understanding your organisation's needs, setting clear goals, establishing strong governance, and putting your users first.

The tools and technology matter, but they're only as good as the strategy behind them. The organisations seeing the most success are those that focus on the fundamentals: clarity, ownership, quality, and continuous improvement.

Thank you to everyone who presented, participated, and contributed to making this year's conference such a valuable experience. The insights shared will help shape better, more impactful intranets across our community.

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