Designing an intranet that improves internal communication
Internal communication is a vital aspect of any organization. It enables team members to stay informed, aligned, and engaged with the company's goals, initiatives, and achievements. However, it can be challenging to establish effective communication channels, particularly in large or decentralized organizations. That's where Omnia comes in, a product designed to improve internal communications.
In this blog post, we will share six recommendations on how to use Omnia to plan an intranet designed to fulfill the targets of your organization. If you want hands-on examples on how to improve internal communication, download this document with screenshots presenting how Omnia can support your organization.
Design and implement a governance concept as a strong intranet foundation
The governance concept is a critical aspect of any intranet. A governance concept defines the policies and procedures for managing your intranet, ensuring it is consistent, user-friendly, and aligned with your organization's goals. It is the set of guidelines and best practices for managing your intranet.
When designing your intranet, start by defining your governance concept. Determine page types and layouts, set up page properties, settings, and features, establish content life cycles and workflows, and define models for targeting. A thought-through governance concept is a basis for providing an understandable user experience even though the volume of content will multiply over the years. Omnia has all the tools needed for defining and implementing a governance concept suitable for your organization.
Plan the work of your communication team in the Editorial Hub
The Editorial Hub is a powerful tool for managing your intranet content. It allows you to plan and schedule upcoming communication activities, create new content, and monitor the usage and reach of the recently published content. By using the features and reports in the Editorial Hub, you can ensure that your communication team is working efficiently and effectively.
Plan your communication activities by creating a content calendar in the Editorial Hub. This will help you keep track of upcoming events, deadlines, and campaigns. You can also use the Editorial Hub to create new content, such as news articles, blog posts, or announcements. Finally, monitor the usage and reach of your content to determine what's working and what's not – and take any necessary actions to improve usage and reach.
Publish content based on easy-to-use tools
To ensure an effective publishing process, set up several publishing roles, such as editors, authors, and approvers. This will ensure that content is reviewed, approved, and published in a timely manner.
With Omnia, you can use capable, yet easy-to-learn, publishing tools that support advanced media handling, such as videos, images, sound, or documents. You will also be able to preview your content on several devices before publishing to ensure that it looks good and functions well. Additionally, use enhanced targeting to provide a personalized user experience.
Engage your employees in the intranet
An intranet is only as useful as the engagement it generates from your employees. Encourage your employees to participate in the intranet by sharing their feedback, comments, ratings, and suggestions. Make sure that the intranet is user-friendly and easy to navigate, with relevant content that's updated regularly.
You can also create interactive features, such as discussion forums, social feeds, gifs, polls, and surveys, to encourage employee engagement. These features provide valuable feedback to management and make employees feel heard and valued.
Use analytics to monitor success and improve the solution
Analytics are critical for monitoring the success of your intranet and determining areas for improvement. By following up and evaluating results in a customized dashboard, you can input intranet targets and set up reports in Omnia’s customizable dashboard. This will help you monitor intranet success and decide on improvements to the solution.
The analytics dashboard can provide a wealth of information, including usage, reach, engagement, time on page, scroll depth, and time spent on the intranet. By analyzing this data, you can determine which pages and content are most popular and make informed decisions about future content creation. You can also identify areas for improvement, such as pages with low engagement or high bounce rates.
Continuously update and improve the intranet
An intranet is not a one-and-done project. It's an ongoing process that requires continuous updates and improvements to stay relevant and effective. Regularly evaluate your intranet's performance and usage to identify areas for improvement. Consider using user feedback, analytics, and best practices to make informed decisions about updates and enhancements.
In conclusion, Omnia is an intranet product designed to help organizations improve their internal communication. By following the recommendations outlined in this post, you can leverage Omnia's powerful features and tools to establish an effective intranet that meets the needs of your organization and its employees.
Remember, an effective intranet is not a one-time project but an ongoing process that requires continuous updates and improvements. By keeping your governance concept, content calendar, publishing process, and analytics regularly reviewed and updated, you can ensure that your intranet remains aligned with your organization's goals and objectives and that it continues to serve the needs of your employees.
If you want more information on how to improve internal communication, download this document with screenshots presenting how Omnia can support your organization.